Here's What Were About

If you can answer yes to one or more of the following, you've come to the right place! 



Do you love cycling? 

Do you want to hear from the experts?

Do you want to improve?

Do you thrive with a community of cyclists? 



The Source


We have on and off the bike stories and lessons from the industry's best. We feature inspiring and motivating information from professional cyclists, coaches and thought leaders. You already love cycling. Why not be great at it? 

Access information from here or wherever you get podcasts and learn the latest news, information and stories. Read our blog of content contributed by people who share the same passion for cycling. 

Be part of the community and stay in touch with all of the latest information and events. 

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Follow | @veloworthy

The Velo Worthy podcast was launched in 2016 under the name SoCal Cyclist by  Brian Co. Growing up in a cycling family, Brian developed a passion for the sport early on, which has been the cornerstone of the podcast. The purpose of the Velo Worthy brand is to showcase real personalities who strive to teach, support, and inspire success in both cycling and life.

After a successful Season 1 and 2 campaign, the SCC podcast burst through the bubble of Southern California and expanded coverage to the international cycling community. Our listenership has grown into a global audience.

Veloworthy's goal is to create a platform to inform, entertain and inspire people (not just cyclists) to live a purposeful life. The podcast has been listed on iTunes as one of the top cycling podcasts in the world and ranks top 20 of all Southern California podcasts.

Most days you can find Brian out riding on the best roads and trails that SoCal has to offer. Off the bike, he likes to be juggling the rigors of life just like most people. He likes to spend time with family and friends but also loves hunkering down and getting to work on his laptop creating the next great story. 

Brian geeks out on the latest and most expensive cycling gear (that he usually can't afford). He’s obsessed with following the evolution of bicycles and the sport of cycling and loves sharing that passion with other people. 


“Whenever I see an adult on a bicycle, I do not despair for the human race.” HG Wells

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The Velo Worthy Podcast is dedicated to crafting and delivering the best cycling content. By having on some of the best representatives of the sport, they can provide a unique and intimate perspective that few people get to experience. 

Become a better and more mindful cyclist and person by making our message a part of your practice. 

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© 2019 Brian Co